MBA I SEM SYLLABUS

Management and Organizational Behavior

Individual Processes in Organizations: Psychological contract - Personality Traits -Key work related attitudes –Individual differences – Nomothetic and Ideographic approaches -Kelly’s Personal construct Theory. The Process of Perception - Organization and arrangement of stimuli - Perceptual illusions - Perceptual distortions and errors. Need based and Process based perspectives on motivation - Motivation and Organizational performance - Content Theories: Maslow, Alderfer, Herzberg, McCleland. Process Theories: Vroom, Porter and Lawler, Equity Theory - Goal Theory - Attribution Theory.

Interpersonal processes in Organizations: Communication in Organization - Communication Process - Methods – Barriers - Grapevine. Transactional Analysis. Group Dynamics: Typology of Groups - Conflicts in groups - Working with Diversity - The Nature of Conflict - Reactions to Conflict - A model of Conflict. Leadership Models and Concepts – Trait and Behavioral Approaches to Leadership: Path-Goal Theory, Vroom’s Decision Tree Approach to Leadership- Hersey and Blanchard Model. Decision Making and Negotiations: Approaches to Decision making - Rational, Behavioral, Practical, and Personal Approaches - Open and Closed Models of Decision Making.

Organisational Processes and Characteristics: Dimensions of Organization structure – Authority, Responsibility, amd Accountability – Delegation – Centralisation, Decentralisation, Recentralisation – Line and Staff Relationship - Organization Design -Organization Culture and Organization Effectiveness – Organisation Climate – Stress Management – Business ethics – Corporate Social Responsibility.

Capability Management : Structural Components of The People Capability Maturity Model (PCMM): Maturity levels – Initial, Managed, Defined, Predictable, and Optimizing Levels. Process Areas - Developing Individual Capability - Building Workgroups and Culture - Safing the work force. Uses of PCMM - The Ideal Life Cycle Model for Improvement - Adoption of PCMM and its benefits.

Suggested Books :

1. Harold Koontz and Heinz Weihrich, 2007, Essentials of Management, TMH.
2. Michael A. Hitt, J. Stewart Black, and Lyman W. Porter 2006, Management, Pearson
3. Curtis W. Cook and Phillip L. Hunsaker, 2006, Management and Organisational Behaviour, McGraw-Hill Irwin.
4. Robbins & Judge, 2006, 12th Edition, Organisational Behaviour, Pearson/PHI.
5. BillCurtis, William E. Hefley, Sally A Miller, 2006, The People Capability Maturity Model - Pearson
6. Gregory Moorhead and Ricky W. Griffin 2005, Organisation Behaviour, Biztantre.
7. VSP Rao, V. Harikrishna 2006, Management-Text and Cases, Excel Books.
8. K. Aswathappa, 2006, Organisational Behaviour - Text , Cases and Games, Himalaya Publishing House.
9. Udai Pareek 2004, Understanding Organisational Behaviour, Oxford University Press.
10. Laurie J Mullins, 2006, Management & Organizational Behavior, 7ed., Pearson.
11. Robin Finchem and Peter Rhodes 2006, Principles of Organisational Behaviour, Oxford University Press.
12. B. R. Virmani, 2005, Managing People in Organisations, Response Books.

Managerial Economics

Demand & Supply Analysis: Concepts, Determinants, Types and Law of Demand – Engel’s law – Cardinal and ordinal approaches - Indifference curve analysis - International convergence of tastes – Budget line – Utility maximization – Expenditure minimization – Income, price and cross elasticities of demand – Relationships between demand, indirect utility and expenditure function – Consumer surplus – Market supply, Market equilibrium and Non.clearing markets theory.

Production and Cost Analysis: Production function Law of variable proportions and returns to scale. Least – Cost input combination – expansion path – Ridge lines. Economics and diseconomics of scale – Economics of Scope. Learning Curve. Cobb-Douglal and CES production functions. Types and concepts of costs – Cost Control and Reduction. Short-run and Long-run Cost functions. Cost control and Break even Analysis.

Market Structures: Price Determination under Perfect Competition, Monopoly , Oligopoly and Monopolistic Competitions – Strategic behavior of firms: Nash equilibrium – Prisoner’s dilemma – Enforcing a cartel – Dealing with cheaters – the advantage of being first. Price and non.price competition: limit pricing, price retaliation, capacity expansion and market saturation –Trigger and Tit for tat. strategic moves – threats, commitments and credibility – Entry deterrence.

Macro Economics and Business: Nature, Concepts and Measurements of National Income, Determination of National Income, Classical and Keynesian Approaches. Types of Inflation: Demand pull and cost push inflation, Philips curve, Stagflation. Concepts of Economic growth and Development, Harrod – Domar growth model, the role of technical progress in economic development

Suggested Books:

1. Dominick Salvatore, 2006, Managerial Economics in Global Economy, Thomson.
2. Keat, 2007, “Managerial Economics”, 4th Edition, Thomson.
3. H. Craig Petersen, W.C. Lewis, S K Jain, 2006, Managerial Economics, Pearson
4. B. Keating, J. H. Wilson, 2006, Managerial Economics, Biz. Tantra.
5. Besank D, etal, 2005, Economic and Strategy, Wiley.
6. Joel Dean , 2005, Managerial Economics, PHI.
7. Samuelson and Nordhani , 2005, 18th Edition, Tata McGraw Hill.
8. Rangarajan C and Dholakiya, 2004 , Principles of Macro Economics, TMH.
9. D. N. Dwivedi, 2006, Managerial economics Vikas
10. Thomas Maurice, 2006 , Managerial Economics, TMH.
11. Suma Damodaran, 2006, Managerial Economics, Oxford University Press.
12. D. M. Mithani, 2006, Managerial economics – HPH.
13. Hirschey, 2006, “Economics for Managers”, Thomson.
14. Welch, Economics Theory and Practice, 7th Edition, Wiley.

Accounting for Management

Understanding Terminal Statements: Preparation and presentation of financial statements – Measurement of business income – Profit and Loss account – Distinction between Capital and revenue expenditure – Balance Sheet preparation – impact of Depreciation Methods – inventory Valuation on reported business income – provisions of Indian companies act regarding preparation and presentation of final accounts of companies – Tax Planning – Tax avoidance – Tax evasion. Global financial reporting – Accounting Standards – IAS – GAAP – US-GAAP Standards.

Financial Statement Analysis – Ratio Analysis: Financial Statement analysis – Ratio analysis classification of ratios – Liquidity, Activity, Profitability, Coverage and Structural ratios – Calculation and interpretation of ratios – Predictive Power of ratios – Advantages and Limitations of ratio analysis – Common Size and Index analysis.

Financial Statement Analysis – Funds flow Analysis: Funds flow analysis – Concept of funds – Preparation of Statement showing changes in net Working Capital – Funds from business operations – Statement of Sources and uses of funds – Cash flow Statement – advantages of funds flow analysis.

Basics of Costing: Cost Concepts – Types of Costs – determinations of cash of products and services preparation of cash sheet – cost heads – Measurement of direct cost and allocation of indirect costs. Joint and By-product costing. Job Costing and Batch Costing.

Suggested Books:

1. Anthony. R. N., Hawkins. D. F., Merchant. K. A., 2007, Accounting – Text and Cases, 12th Edition, Tata McGraw Hill, New Delhi – 8
2. Wild. J. J., Subramanyam. K. R., Halsey. R. F., 2007, Financial Statement Analysis, Tata McGraw Hill, New Delhi – 8
3. Pru Marriot, Edwards.J. R., Mellett. H. J., 2002, Introduction to Accounting, 3rd Edition, Sage Publications.
4. Atkinson. A. A., Kaplan. R. S., Young. S. M., 2005, Management Accounting, 4th Edition, Pearson Eduction / PHI.
5. Khan. M. Y., Jain. P. K., 2007, Management Accounting – Text, Problems and Cases, 4th Edition, Tata McGraw Hill, New Delhi – 8
6. Ramachandram. N., Ram Kumar Kakani, 2005, Accounting for Management, Tata McGraw Hill, New Delhi – 8
7. Narayanaswamy, Financial Accounting- A Managerial Perspective, 2nd Edition, Pearson.
8. Gupta, 2006, Financial Accounting for Management – An Analytical Perspective, Pearson.

Marketing Management

Market Segmentation: Levels and Bases for Segmentation, Segmenting Consumer Markets, Business Markets, International Markets, Market Targeting - Evaluating Market Segments, Selecting Market Segments - Product Positioning, Positioning Strategies, Demand Measurement and Sales Forecasting Methods, Estimating Current and Future Demand.

Marketing Programme: Decisions Involved in Product, Branding, Packaging, Product Line and Product Mix Decisions, New Product Development, Product Life Cycle. Pricing Products, Strategies, Distribution - Channels, Channel Management Decisions, Promotion Mix - Advertising, Sales Promotion, Public Relations, Personal Selling.

Consumer Markets: Model of Consumer Behavior, Seven Os Structure, Factors Affecting Consumer Behavior, Stages in the Adoption Process, Industrial Markets - Characteristics, Industrial Buyer Behavior, Services Markets-Characteristics, and Strategies.

Marketing Organisation and Control: Types of Marketing Organisation Structures and Factors affecting Marketing Organisation Annual Plan Control, Efficiency Control, Profitability Control and Strategic Control, Marketing Audit, Online Marketing.

Suggested Books:

1. Kotler Philip, Keller, Koshy and Jha , 2006, Marketing Management , 12th Edition, Pearson Education / Prentice Hall of India.
2. Lamb, Hair and Mc Daniel, 2005, Marketing, 8th Edition, Thomson Learning.
3. Rajan Saxena, 2006, Marketing management, TMH.
4. Keith Blois, 2005, Marketing, Oxford University Press.
5. Ramaswamy V.S. Namakumari S, 2006, Marketing Management - The Indian Context, Macmillan India Ltd.
6. Perreault, 2005, Basic Marketing, TMH.
7. Subhas C Jain, 2005, Marketing Planning & Strategy, South Western.
8 .Etjel, Walker & Stanton, 2005, Marketing, TMH.
9. David Jobber & John Fahey, 2006, Foundations of Marketing, TMH.

Statistics for Management

Probability Distributions: Random Variable (RV), Expectation and Variance of a RV Probability function; Continuous and Discrete Probability functions.Discrete Probability distributions–Binomial Distribution, Properties and applications; Poisson Distribution, Properties and applications. Continuous Probability Distributions-Normal Distribution, Standard Normal Distribution, -Properties, applications and importance of Normal Distribution.

Sampling Theory: The basics of sampling-Sampling procedures -Random and Non-Random methods-Sample size determination - Sampling distribution, Standard Error. Central Limit Theorm. Hypothesis Testing: Statistical Estimation, Point and Interval Estimation, Properties of a good estimator, Confidential interval. Large Sample tests- Test for one and two proportions, Test for one and two means, Test for two S.D.’s.

Small Sample Tests: t-Distribution- properties and applications, testing for one and two means, paired t-test. Analysis of Variance: One Way and Two Way ANOVA (with and without Interaction). Chi-Square distribution: Test for a specified Population variance, Test for Goodness of fit,Test for Independence of Attributes.

Correlation Analysis: Scatter diagram, Positive and Negative correlation, limits for coefficient of correlation, Karl Pearson’s coefficient of correlation, Spearman’s Rank correlation, concept of multiple and partial Correlation. Regression Analysis: Concept, least square fit of a linear regression, two lines of regression, properties of regression coefficients. Time Series Analysis: Components, Models of Time Series – Additive, Multiplicative and Mixed models; Trend analysis- Free hand curve, Semi averages, moving averages, Least Square methods.

Suggested Books:

1. Levin R. I., Rubin S. David, 2000, Statistics for Management ,7th Edition, Pearson/PHI.
2. Gupta S. C, 2004, Fundamentals of Statistics, Himalaya Publishing House.
3. Amir D. Aczel and Jayavel Sounderpandian, 2003, Complete Business Statistics, TMH.
4. J. K Sharma, 2004, Business Statistics, Pearson.
5. Anderson R. David, Sweeney J. Dennis & Williams A. Thomas, 2006, “Statistics for Business & Economics” 9th Edition, Thomson.
6. Gupta, S.C.and Kapoor, V.K: Fundamentals of Mathematical Statistics, Sultan Chand & Sons.
7. Murray R. Spiegel and Larry J. Stephens, 1999, Statistics Mc-Graw Hill International editions, Schaum’s outline series.
8. Black Ken, 2006, “Business Statistics for Contemparary decision making,” 4th Edition, Wiley.
9. Kanji K. Gopal, 2006, “100 Statistical Tests”, Sage Publications.

Legal Aspects of Business

Law of Contracts: Definition of Contract and Agreement – Classification of Contracts, Essential elements of a valid Contract – Offer - Acceptance - Consideration - Capacity to Contract - Free consent – Legality of Object - Performance of Contract – Remedies for breach of Contract - Quasi Contracts.

Law relating to Special Contracts: Salient features of Contract of Agency, Bailment and Pledge, Indemnity and Guarantee. Sale of Goods Act – Distinction between Sale and agreement to sell - Conditions and Warranties. Negotiable Instruments Act – Definition and Characteristics of a Negotiable Instrument – Definitions, Essential elements and distinctions between Promissory Note, Bill of Exchange, and Cheques - Types of crossing.

Companies Act: Definition of company – Characteristics - Classification of Companies- Formation of Company - Memorandum and Articles of Association – Prospectus - Share holders meetings - Board meetings - Law relating to meetings and proceedings- Company Management - Qualifications, Appointment, Powers, and legal position of Directors - Board - M.D and Chairman - Their powers.

Consumer Protection Law: In India - Consumer councils - Redressal machinery - Rights of consumers - Consumer awareness. Pollution Control Law - Air, water, and environment pollution control - Role of public awareness. MRTP Act – Restrictive Trade Practices – Unfair Trade Practices.

Miscellaneous Laws: Arbitration and Conciliation Act, 1996 – arbitrator’s agreement – reference to arbitrators – appointment and powers of arbitrators – award – conciliation, appointment and role of conciliator – settlement and settlement agreement. Competition Law – Cyber Laws – Law Relating to Intellectual Property Right.

Suggested Books:

1. N. D. Kapoor, 1999, 'Elements of Mercantile Law', Sultan Chand & Co.
2. Akhileshwar Pathak, 2007, Legal Aspects of Business, 3rd Edition, Tata McGraw Hill.
3. K. R. Bulchandani, 2006, Business Law for Management, Himalaya Publishing House.
4. V. K. Agarwal, 1988, 'Consumer Protection in India', Deep and Deep Publications.
5. Dr. Avtar Singh, 1999, ‘Companies Act’, Eastern Book Company.
6. PPS Gogna, 2006, A Text Book of Company Law, S. Chand.
7. V. Ramakrishna Raju, 2005, Business Laws and Economic Legislations, Himalaya Publishing House.
8. S. N. Maheswari and S. K. Maheswari, 2006, Business Laws, Himalaya Publishing House.

I.T. Application for Management

An Overview of Business and Information Technology & Systems: Business in the information age, information systems, computer based information systems, trends in IT evolution, types of information systems- Impact of IT on organizations and jobs.

Information Technology Infrastructure: Computer Hardware, Software, Managing and Organization of data & information, Telecommunications and networks. The Internet and Intranet.

Information Systems Planning and Development: Information Systems Planning and Development – Systems Planning, Traditional system development lifecycle (SDLC), alternate methods for system development, dataflow analysis, system development outside the system.

Information Systems Application: Intra organizational Information systems- Functional and Enterprise systems, Information systems to support Business functions, accounting & finance, marketing & sales, production & operations management systems, human resources management system. Inter organizational / Global information systems, Electronic Data Interchange (EDI), Electronic Funds Transfer (EFT). E-Commerce Overview- E-commerce Applications, Virtual Corporations, Business Process Re-engineering concept (BPR).

Intelligent Systems In Business: Artificial Intelligence and Intelligent Systems- Expert systems, other intelligent systems, Intelligent Agents, Virtual Reality, Ethical and Global issues of Intelligent Systems.

Suggested Books:

1. Turban Rainer and Potter – Introduction to Information Technology- John Wiley & Sons, INC.
2. Ralph M. Stair & George W. Reynolds, 2007, Principles of Information Systems, Thomson.
3. Kennth C. Laudon and Jane P. Laudon, 2006, Management Information Systems, Managing the digital Firm, 9th Edition, Pearson Education.
4. ITL Education Solutions Ltd (R & D Wing), Introduction To Information Technology, Pearson Education.
5. Mahadeo Jaiswal & Monika Mital – Management Information Systems – Oxford University Press.
6. Vikas Gupta, Information Technology Course Kit, Comdex.
7. Effy Oz, 2007, Management Information Systems, Thomson.
8. Barbara C. McNurlin and Ralph H. Srague, Information Systems Management in Practice, Low Price Edition, Pearson Education.

I.T. Lab

Introductory concepts of MS-EXCEL spreadsheet: Creating, Naming Saving, Editing and Printing of Worksheets. Data Entry - Manual and Automatic. Formatting cells and Cell referencing. Creating and using formulas and Functions Use of Copy, Move and Paste Options.

Data And Graphical Options: Filling a Series, Sorting data, querying of data. Working with graphs and charts.

Advanced Options of MS-EXCEL:
a) Statistical tools – use statistical functions such as average, Standard Deviation, ANOVA, etc.
b) Financial Tools – use of Financial Functions such as NPV, IRR etc.
c) Date Functions
d) Building Simple Macros.

Introduction to MS-ACCESS: Creating a database and tables by different methods- Entering and Editing data- Sorting, Filtering and displaying data. Creating & querying using forms. Creating & printing reports and labels.

Advanced Options of MS-ACCESS: Creating and Viewing simple applications- Building of Macros- Transfer of data between Excel& Access.

Suggested Books