MBA II SEM SYLLABUS

Human Resource Management

Human Resource Process:Objectives and Process – Job Analysis and Design -Acquisition and preparation of HR - Selection and placement process – Types of interviews – Effectiveness of Interviews - Socialising, Orienting, and Developing Employees. Employee Training – Determining Training needs – Training approaches – Employee Development – Job shadowing – Employee Development Methods – Evaluating Training and Development Effectiveness.

Managing Careers:Career Development versus Employee development – Career Development - Value for the organization and individual – Career stages – Career Choices and Preferences – Holland Vocational Preferences Model – The Schein’s anchors – Myers Briggs Typologies – Mentoring and Coaching.

Performance Management:An organizational model of Performance Management (PM) – Purposes of Performance Management – Performance Measures criteria – Approaches to measuring performance – Performance Appraisal Methods – Performance feedback – Performance Management.and Pay, Performance Management for Teams.

Contemporary Issues in HRM:Work Life Balance – Diversity Management – Talent Management – Quality of Work Life – HR issues in Mergers and Acquisitions – e-HR – Competency Mapping - Employer Branding – Employee Branding _ HR Scorecard – Whistle blowing Policy – Industrial Relations Dynamics – Outsourcing – Implication of Globalization to HRM Function and Functionaries.

Suggested Books:

1. Bohlander, 2006, Human Resource Management, 10th Edition, Thomson
2. Dessler Gary, 2006, Human Resource Management, 10th Edition, Pearson / Prentice Hall of India.
3. Mondy, 2007, Human Resource Management, 9th Edition, Pearson Education.
4. Wayne F. Cascio 2006, Managing Human Resources, TMH.
5. Aswathappa, 2006, Human Resource Management, 4th Edition, TMH.
6. Desimone, 2007, Human Resource Development, 10th Edition, Thomson.
7. Noe A. Raymond, John Hollenbeck, Barry Gerhart and Patrick Wright: Human Resource Management, Tata McGraw Hill.
8. Decenzo A. David and Stephen Robbins – Human Resource Management, John Wiley & Sons.
9. Jyothi P. and DN Venkatesh – 2006, Human Resource Management, Oxford University Press.
10. VSP Rao 2006, Human Resource Management, Text and Cases, Excel Books.

Business Environment

Indian Financial System:Evolution and current structure. Elements of Financial System – markets, institutions and environment. R.B.I, Banking and Non-banking Institutions – their functions and role in the Money Market. Components of Capital market – Primary, Secondary, debt and equity market. Problems and prospects of Indian Capital market. Role of SEBI. Foreign Exchange market - FEMA.

Economic Policies of India:Industrial Environment and Policy Role of SSUs, and MMcs, MRTP and competition Law. Public Sector Reforms and Disinvestments Policy. Foreign Investment Policy, Trading environment and EXIM Policy , Recent trends in Regulatory Frame Work in respect of Insurance, Telecom, Power Sector and Banking.

Liberalisation, Privalisation and Globalisation (LPG) of Indian Economy:Concept of LPG, Adopted Process of LPG in India. Structural reforms, emerging trends and issues of LPG in Indian Economy. Strategic alternatives. Practices of adoption to Globalization – Lessons from Europe, China, South East Asia and Other Countries. Emergence and impact of various economic blocks

Economic Survey and Union Budget:Taxation environment – Direct and Indirect Taxes – MODVAT, CENVAT and Value added Tax. Current Economic Survey and budget as instruments of indicative planning.

Suggested Books:

1. Shaikh Saleem , Business Environment, Pearson Education.
2. Justin Paul, 2006, “Business Environment”, McGraw Hill Companies.
3. Dutta & Sundaram, 2006, Indian Economy, S.Chand & Co., New Delhi.
4. Misra. S.K., & Puri V.K., 2006, Indian Economy, Himalaya Publishing House, Mumbai.
5. Khan. M.Y. 2007, Indian Financial System, 5th Edition, Tata Mc Graw Hill, New Delhi.
6. Meir Kohn, 2007, Financial Institutions and Markets, 2nd Edition, Oxford University Press, New Delhi.
7. Conklin. D. W., 2006, Cases in Environment of Business – International Perspectives, The Ivey Casebook series, Sage Publications.
8. Suresh Bedi, 2004, Business Environment, Excel Books, 1st Edition, New Delhi.
9. K. Aswathappa, 2006, “Essentials of Business Environment”, HPH.

Financial Management

The Investment Decision:Investment decision process- Project generation, project evaluation, project selection and project implementation. Developing Cash Flow Data. Using Evaluation Techniques – Traditional and DCF methods. The NPV vs. IRR Debate. Approaches for reconciliation. Capital budgeting decision under conditions of risk and uncertainty; Measurement of Risk – Risk adjusted Discount Rate, Certainty Equivalents and Beta Coefficients , Probability tree approach – Sensitivity analysis.

The Financing Decision:Sources of finance – a brief survey of financial instruments. Concept and financial effects of leverage. The capital structure decision in practice: EBIT – EPS analysis. Cost of Capital: The concept – Average vs. Marginal Cost of Capital. Measurement of Cost of Capital – Component Costs and Weighted Average Cost. The Dividend Decision: Major forms of dividends – Cash and Bonus shares. The theoretical backdrop – Dividends and valuation; Major theories centered on the works of Gordon, Walter and Lintner – The basic dividend theorems for valuation. Dividend policies of Indian Companies.

Current Assets Management:Concepts and characteristics of working capital. Factors determining the working capital. Estimating working capital requirements. Working capital policy. Management of current assets – Cash, Receivables and Inventory. Cash budget, Receivables policy, Credit terms – Financing current assets – Customers credit. Short term bank finance – Bank norms for working – Capital financing.

Corporate Restructures:Corporate Mergers and acquisitions and take-overs – Types of Mergers – Economic rationale for Mergers, motives for mergers, Financial Evaluation of Mergers – different approaches for valuation.. Corporate Value based management systems – Approaches – Principles of good corporate Governance.

Suggested Books:

1. Richard A Brealey et al., 2007, Principles of Corporate Finance, Tata McGraw Hill
2. Gitman. L. J., 2006, Managerial Finance, 11th Edition, Pearson Education.
3. Brigham, E.F. and Ehrhardt.M.C.,2006 , Financial Management Theory and Practice, 10th Edition, Thomson South-Western.
4. Vishwanath. S. R., 2007, Corporate Finance: Theory and Practice, 2nd Edition, Response books, Sage Publications.
5. Bruner. R. F., 2007, Case Studies in Finance, 5th Edition, Tata McGraw Hill, New Delhi-8.
6. Prasanna Chandra, 2006, Financial Management Theory and Practice, 6th Edition, Tata McGraw Hill.
7. I.M. Pandey: Financial Management, Vikas Publishers.

Marketing Research

Marketing research process:Sources and methods of gathering marketing information - Respondents, Experiments, Simulation (as a source of Data Generations) and Panels. Measurement and scaling - Concept of measurement and scaling – Types of Scales - Nominal , Ordinal, Interval and Ratio Scales - Thurstone's, Likert's, Guttman's, Semantic differential, Attitude scales. Reliability and validity of a scale.

Decision Making Tools:Decision Theory-Decision making under certainty, Risk, uncertainty, Criteria of Decision making-Pessimism, Realism, Optimism, Regret, Equiprobable, EMV, EOL, Cost and value of information, Determination of EVPI. Utility as a criteria of Decision Making. Decision tree analysis - Decision Tree- Sequential decision making Design of questionnaire- Should design Five to Six Questionnaires covering different areas of Business, interview schedule, Sampling and Sample size determination.

Non-Parametric Statistics in Research:McNemar, Sign Test –One and Two samples, Run test, Wilcoxon Matched pairs test, Mann-Whitney, Kolmogorov - Simronov, Kruskal –Wallis tests. Markov Analysis- Brand switching and loyalty, Transition probability matrix, Steady state probability.

Multi-Variate analysis:
Multiple Regression (Numerical with two independent variables)
Cluster analysis - Objectives, Concept, Cluster analysis Model, statistics associated with Cluster analysis, Conducting Cluster analysis and determination of number of Cluster, applications.
Factor analysis - Objectives, Concept, Factor analysis Model, statistics associated with Factor analysis, Conducting factor analysis and determination of factors, applications.
Discriminant (linear two group) analysis - Objectives, Concept, Discriminant analysis Model, statistics associated with Discriminant analysis, applications.
MDS - Objectives, Concept, Statistics and terms associated with MDS, Conducting MDS, Determination of Number of dimensions, labeling the dimensions, Assumptions and limitations of MDS.
Conjoint analysis – concepts, Statistics associated with conjoint analysis, Selection of the procedure and conducting analysis, Assumptions and limitations.
Research report - preparation - and presentation - Oral and written presentation.

Suggested Readings:

1. Malhotra, K. Naresh, 2005, Marketing Research- An applied orientation, 4th Edition, Pearson education/Prentice Hall of India.
2. Burns and Bust 2006, “Marketing Research”, 2nd Edition, Pearson.
3. Green E. Paul, Tull S. Donald & Albaum, 2006, Gerald: Research for Marketing Decisions-PHI, 6th Edition, PHI.
4. Zikmund , 2006, “Exploring MR”, Thomson, 9th Edition.
5. Cooper R. Donald and Schindler S. Pamela, 2006, “Business Research Methods”, 9th Edition, McGraw Hill.
6. Saunders. M Lewis P & Thornhill A, 2005, Research Methods for Business Studies, 3rd Edition. Pearson Education

Operations Research

Introduction to OR:Origin, Nature, definitions, Managerial applications and limitations of OR. Linear and Non- Linear, Integer, Goal [Multi-Objective] and Dynamic Programming Problems Emphasis is on Conceptual frame work-no numerical problems].Linear Programming: Mathematical model, Formulation of LPP, assumptions underlying LPP, Solution by the Graph, Exceptional cases.

Solution to LPP Simplex Method:(Maximisation and Minimisation) Degeneracy, Dual: Dual formulation, Solution of dual, Economic interpretation of dual, and Sensitivity analysis.

Transportation Problem (TP):Mathematical model, IBFS using northwest corner rule, Row and Column Minimum methods, Matrix minimum method(LCM) and Vogel's approximation method, Unbalanced TP, Degeneracy, Optimality Test and Managerial applications. Assignment Problem (AP): Mathematical model, Unbalanced AP, Restricted AP, Travelling salesman problem, Managerial applications of AP and TSP.

Network Analysis:Network fundamentals- scheduling the activities -Fulkerson’s Rule –CPM- earliest and latest times -determination of ES and EF in the Forward Pass-LS and LF in backward passdetermination of Critical Path, Crashing, time cost trade off. PERT-Beta Distribution, probabilistic models, Calculation of CP, resource analysis and allocation. Network flow problems, Maximum flow- Minimum cut theorem.Ford and Fulkerson’s Algorithm for obtaining Maximum flow. Spanning Tree, Minimal spanning tree.

Queuing Theory:Concepts of Queue/Waiting Line - General structure of a Queuing system-Operating characteristics of Queues, deterministic Queuing models -Probabilistic Queuing Model –Cost Analysis - Single Channel Queuing model - Poisson arrival and exponential service times with infinite population.

Game Theory: Concepts of Queue/Waiting Line - General structure of a Queuing system-Operating characteristics of Queues, deterministic Queuing models -Probabilistic Queuing Model –Cost Analysis - Single Channel Queuing model - Poisson arrival and exponential service times with infinite population.

Suggested Books:

1. N. D. Vohra, 2001, Quantitative Techniques in management, Tata Mc-graw Hill, 2nd edition.
2. Barry Render, Ralph M. Stair,Jr. and Michael E. Hanna, 2007, Quantitative analysis for management, 9th Edition , Pearson / PHI.
3. A. Ravindren, Don T. Phillips and James J. Solberg, 2000, Operations Research Principles and Practice, John Wiley and Sons, 2nd edition.
4. J. K. Sharma, 2005, Operations Research Theory and Applications, Macmillan.
5. Pannerselvam, R, 2006, Operations Research, 3rd Edition, PHI.
6. Hamdy A. Taha, 2002, Operations Research -An introduction, Pearson Education, 7th Edition/Prentice Hall of India.

Operations Management

Introduction to Operations Management:Definition of Operations Management ,evolution of Production Management as Operations Management.- Role of Operations Management in total management System- Interface between the operation systems and systems of other functional areas.Production Planning and Control: Basic functions of Production Planning and Control, Production Cycle - characteristics of process technologies. Project, Job Shop, Assembly and Continuous - Inter Relationship between product life cycle and process life cycle.

Scheduling and control of production operations:
Control procedures and devices. Product sequencing: Sequencing of products in multi- product multi-stage situations - Plant Capacity and Line Balancing.Plant layout -different types of layouts. Location and the factors influencing location.Maintenance Management: Objectives – Failure Concept, Reliability, Preventive and Breakdown maintenance, Replacement policies

Quality control:Standards and specifications, Quality Assurance and Quality Circles – Statistical Quality Control – Control Charts for Variables- Average, Range and S.D., Control charts for Attributes- fraction defective and number of defects, Acceptance Sampling Plans, OC Curve Work Study, various techniques in the Methods Study for identifying the most appropriate method. Work measurement - its uses and different methods, computation of allowance and allowed time.

Materials Management: Need use and importance of Material management-Materials Requirement Planning-Materials Budgeting- Techniques for prioritization of materials-Sources of Supply of Materials -election, evaluation and Performance of suppliers-make or buy decisions and its implications under various circumstances Vendor rating - determinants of vendor rating

Stores Management: Objectives of Stores Management – Requirements for efficient. Management of Stores - safety stock Inventory Control - Different Systems of Inventory Control, Types of Inventory. Costs - Systems of inventory control – ABC, VED and FNSD analyses. Value Analysis – Importance in cost reduction –concepts and procedures.

Suggested Books:

1) Stevenson J. William, 2007, Operations Management, 9th Edition, TMH.
2) Hanna, D.Mark & Rocky Newman, W, 2001, Integrated Operations Management-Adding value for Customers, PHI,
3) Aswathappa K. and Sridhara Bhat, 2003, Production and Operations Management, Himalaya Pub. House.
4) Lee J. krajewski and Larry P.Ritzman, 2007, Operations Management strategy and analysis, 9th Edition, Pearson
Eduction / Prenctice Hall of India.
5) Everett. Adam, Jr. and Ronald J. Elbert, 2003, Production and Operations Management Concepts, Models and
Behaviour, 5th Edition, PHI.
6) Edward M. Knod and Richard J. Schonberger, 2001, Operations Management meeting customers demands, Mc Graw hill international, 7th Edition.
7) Kanishka Bedi, 2005, Production and Operations Management, Oxford University Press.
8) Chary, S. N, 2003, Production and Operations Management, Tata McGrawhill,2nd Edition.
9) Heizer Jay & Render Barry, 2007, Operations Management, Pearson Education, 8th Edition.
10) Russel S. Roberte, Taylor W. Bermara, 2005, “Operations Management”, 5th Edition, Wiley.
1) Gaitter Normal & Frazier, 1999, “Operations Management”, 9th Edition, Thomson.
2) Klassen D Robert and Menor J. Larry, 2006, “Cases in Operations Management”, Sage Publications.

Technology and Business

Introduction to E-Business: E-Business an Introduction – Differences between e-business & e-commerce – Types of commerce
(B2C, B2B, C2C, B2G) – status, benefits & limitations of e-commerce. Beyond ecommerce: Intelligent e-business, problems with conventional e-business systems, customer centricity and operation excellence in planning and execution.

E-Marketing and Advertising: E-Marketing – Overview of Electronic marketing structure, Business models of electronic marketing, Electronic intermediaries, Electronic departmental stores, Consumer perspective model. Web Advertisement- Advertisement in e-commerce, Advertisement methods, Advertisement strategies, Economics & Effectiveness of Internet advertisement.

Electronic Payment Systems: Electronic Payment Systems- Types of EPS, e-cash, e-cheques, smart card, credit card, electronic wallet, debit card. Security schemes in Electronic Payment Systems.

Customer Relationship Management: Customer Relationship Management- Fundamentals of CRM, call center as hub, centralized customer support. e-commerce relationship among traders and partners, e-business infrastructure, Online banking, e-procurement, e-marketing, e-Auctions, e-Publishers, Digital documentation.

Ethical, Legal & security issues in e-business:Legal and ethical issues- an overview, protecting privacy, protecting IPR, taxation & encryption issues, consumer and seller protection in EC, Managerial issues. Securing the e-business- Need of Security, potential exposures: Virus, Hacking, Spoofing and Sniffing, Line tapping and data mining. Designing for Security – physical security, user names and passwords, securing data and securing code. Legal frame work in India.

Suggested Books:

1. H. Albert Napier et al., 2007, Creating a Winning E-Business, Thomson.
2. David Ferries and Larry Whipple, Building an Intelligent E-Business, PHI.
3. Efraim Turban, Tae Lee, David King & H. Micheal Chung, Electronic Commerce –A Managerial Perspective – Pearson Education Asia.
4. Ravi Kalakota & Andrew Whinston, Electronic Commerce– a Manager’s guide, Pearson Education Asia.
5. Randhiv Mehra, Getting to Transformation- A Manager’s Guide – Macmillan India.
6. Gary P. Schneider, Electronic Commerce, Fourth Edition, Thomson Course Technology.
7. CSV Murthy, e-commerce–Concepts, Models & Strategies, Himalaya Publishing House.
8. Papazoglon P. Michael and Ribbers Pieter M.A., 2006, “e-business Organisational and technical foundations”, Wiley.
9. Kalakota R, 2006, E-Business Road help for Success, Pearson Ed.
10. Kaulesh K. Bajaj and Debjani Nag , E-Commerce, The cutting Edge of Business - 2nd Edition - TMH.